American Airlines and Expedia, an alliance that seeks to conquer the market
Technological platforms have revolutionized the way of doing business at all levels, quickly becoming giants that have surpassed corporate values achieved only by companies with decades of existence, in just a few years.
Expedia is no exception and is well known for providing solutions when purchasing travel-related products. From lodging to car rental, and, of course, flights.
American Airlines has seen an opportunity to grow its market through an alliance with Expedia in which it seeks to offer improvements in flights and extra services through the platform. Elements that could only be purchased on the airline's website prior to this arrangement.
With this decision, American Airlines makes it clear that the future of the airlines is not in competition with the technology giants but in creating strategic alliances with them as is the case of Southwest, a company that maintains a legal dispute with Kiwi.com.
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